Featured engine

Pay-Per-Lead Engine

Owned lead generation · we generate, you buy, you close

Featured 03 · pay-per-lead

Pay-Per-Lead engine · owned lead generation at scale

Outbound + paid + cold + buyer relationships, end to end

Pay-Per-Lead Engine · Owned lead generation · we generate, you buy, you close

Owned lead generation, sold to qualified buyers.

We generate leads through outbound, cold calling, paid acquisition, and buyer relationships, then sell them to operators who can close. You only pay for what converts. Volatile in the short term, scalable in the long term — and the lane Lock & Quay is doubling down on.

01 · Buyer matching

We onboard verticals where we can produce volume reliably — real estate motivated sellers, education enrolments, regulated-services lead types. Each buyer gets a defined ICP and a price per delivered lead.

02 · Acquisition stack

Outbound, cold calling, paid media, and partnerships running in parallel. Whichever channel fills the lead spec for the buyer that month is the one that wins the spend.

03 · Quality + delivery

Every lead is qualified before it ships. Buyers see source, intent, contact attempts, and qualification notes. Bad leads bounce, the system learns, the next batch is cleaner.

Apollo

Clay

n8nGGoHighLevel

LinkedInMMetaGGoogle Ads

Twilio

Notion

Lock & Quay · Lead generation teamLondon · worldwide · lockandquay.com

Per leadYou only pay for delivery

3+Verticals live · expanding

24hBuyer-side response window

The story

Johnny Kisu Kim founded Lock & Quay Collective to give mid-market operators access to the kind of automation that typically requires an in-house engineering team. The agency model works when the bench is deep and the build velocity is real. That required infrastructure. I built it.

The studio site runs on my infrastructure. Next.js front, n8n back, self-hosted on the same Hetzner stack that serves this portfolio. Nine showcase modules are public-facing. Each one is a real workflow cluster, not a sales mockup. Clients browse the modules, see exactly what they are buying, and book. The entire surface is live and maintained by me.

Behind the showcase, 29 workflows run in production across finance, eCommerce, SaaS, real estate, and B2B clients. They span the full spectrum of what Lock & Quay sells: outbound, content, ops, handovers, SLA monitoring. Every workflow ships with source JSON, a Loom walkthrough, and a 14-day tweak window. The bench compounds. Each new workflow the studio ships adds to a library that reduces the cost of the next build for every client who follows.

Modules inside this engine