Est. 2022 · London · Worldwidelockandquay.com
CRM & RevOps · self-hosted builds · pipelines that ship

Your pipeline is leaking revenue.
We fix the system in days, not quarters.

Lock & Quay builds revenue systems that turn leads into sales. CRM cleanup, pipeline redesign, lead routing, reporting that tells the truth, automation tied to revenue. Self-hosted, your data, your server, your workflow forever.

Book a free 30-min audit → →See the workflows
No pitch · You keep the notes · 30 minutes
2–3
Days per focused workflow
2–3
Weeks per full MVP
HubSpot · Pipedrive · GHL
CRMs we operate inside
40+
Integrated services
n8nClaudeOpenAIPerplexityNotionSlackHubSpotLinkedInClayApolloSupabaseAirtableLinearCalendlyGmailWebflowFirefliesLoomZapierMaken8nClaudeOpenAIPerplexityNotionSlackHubSpotLinkedInClayApolloSupabaseAirtableLinearCalendlyGmailWebflowFirefliesLoomZapierMake
01 · The practice

A focused practice for teams whose repetitive work has outgrown their team.

I ship n8n workflows on your infrastructure that connect the services you already pay for and remove the three tasks costing your team the most time every week. One engagement, one scope, one workflow shipped in days. What separates this from every other n8n freelancer is that I pair n8n with Claude, Gemini, and Perplexity as first-class nodes, not afterthoughts. Judgment used to need a human. Now it needs an LLM, wired correctly, once.

Takeaway: the hard part of an n8n workflow is not the nodes. It is knowing which model answers which part of the task. That takes fluency, not hours.
Days, not quarters
Two to three days per focused workflow. Two to three weeks for a full MVP. Agencies that quote you six months are pricing their learning curve into your invoice.
AI-native by default
Claude for qualification. Gemini for generation. Perplexity for research. I ship an LLM-laced workflow every week, so the model picks are muscle memory.
Self-hosted, one fee
n8n on your VPS. Your data stays on your server. No per-task billing. No vendor lock-in.
Book a 30-min workflow audit → →
02 · How one workflow ships

The time you pay for is understanding the task, not clicking nodes.

A workflow that lasts is an opinionated model of one specific piece of your operation. Most of the engagement goes into mapping. The n8n build itself is fast once the shape is clear. Days, in three chapters.

Day 1 · 2

Understand

Map the task. Interview whoever runs it today. Every input, every branch, every edge case. Decide what lives in n8n and what stays manual. Output: a one-page scope doc you sign before I build.

Day 3 · 5

Ship

Workflow goes live on your self-hosted n8n. Real credentials, real data, real triggers. Every node named. Every error path handled. Versioned and logged from minute one.

Week 2 · 3

Full MVP live

Multiple workflows wired together into a working system. The scope most agencies quote for six to twelve months. Handover doc, Loom walkthrough, 14-day tweak window. You own it after.

Takeaway: if an agency quote talks in quarters, you are paying for someone to learn on your time.
Book the audit → →
03 · The four kinds of work I automate

Four clusters. One clear pick per engagement.

Every workflow I ship falls into one of four clusters. On the audit call we figure out which one pays for itself fastest for you. You pick the cluster. I pick the specific workflow inside it.

01

Outreach

Research, qualify, and message prospects across LinkedIn and email. Perplexity research, Claude qualification, Expandi or Smartlead delivery. Closes the loop from scrape to reply.

02

Content

One trigger fans into multiple branded formats. Prompt-backed prompts, Gemini for drafts, Puppeteer for rendering, Drive for delivery. Zero hardcoded copy.

03

Ops

Route work between tools your team already uses. GHL, HubSpot, Slack, Airtable, Sheets. Every webhook, every status change, every assignment automated.

04

Research

Feed an LLM a structured brief, get back a ranked shortlist. Hiring, sourcing, market scans, competitor intel, any question that used to take a human a day.

Takeaway: n8n can do everything. That is the problem. I pick the one workflow per engagement that matters most, and ship it in days.
03b · Three tiers you can buy

Pick the size of the build.

A workflow solves one task. A module owns one domain. An engine runs one whole business function. You do not need all three on day one. Start at the smallest tier that moves the needle, and compose upward only when the value justifies it.

Clone-and-go Notion shells. Fastest path from zero to live.

See all 6 templates →See all 10 modules →See all 4 engines →
Takeaway: the tiers are a pricing ladder, not a capability ladder. Workflows, modules, and engines use the same n8n nodes. You buy the scope you need this quarter, not the label.
Find the right tier for you → →
04 · Why this is different

Anyone can drag nodes. Few ship workflows that survive their handover.

There are ten thousand people on Upwork who know n8n. What serious builds need is someone who treats the workflow like a product: scoped once, shipped in days, documented for someone else to own.

01

AI-native

Every workflow I ship has an LLM inside it. I know which model to pick for which job because I wire them weekly. Claude Sonnet for qualification. Gemini 2.5 for generation. Perplexity for research-grade lookups.

02

Self-hosted by default

n8n Cloud's per-execution billing breaks the moment you scale. I deploy on Hetzner or your VPS. You pay infrastructure cost, not SaaS cost. Your data never leaves your server.

03

Documented like code

Handover doc, Loom walkthrough, sample input, expected output, error-path checklist, source JSON exported. Your team modifies the workflow without calling me back.

Takeaway: automation that only one person understands is a liability. The handover is what turns it into an asset.
05 · The fit

The teams where one workflow pays for itself the first month.

Outbound agencies
You send cold email or LinkedIn at scale. You are paying a VA to research each lead manually. A research plus qualification pipeline is usually the first $10k a month you stop burning.
Boutique consultancies
You onboard every client through the same 14 steps in 4 different tools. One orchestration workflow turns that into one form submission.
Founders pre-series-A
You are doing ops yourself because you cannot justify another hire. n8n replaces the hire for the specific tasks that do not need judgment.
Coaching and course businesses
Lead in, anticipation, nurture, book, remind, follow up, deliver. Instead of four tools glued with Zapier, one self-hosted workflow runs the whole sequence at zero per-run cost.
Internal agency ops
Client handover, reporting, content approval, invoice chasing. Each is a 2-day build that saves 4 hours a week, forever.
Takeaway: if you can name the task out loud and describe every input and output, I can wire it.
Book the audit → →
06 · The 4 steps

The same 4 steps on every build. No exceptions.

01

Audit

30-minute call. I find the three tasks costing your team the most time and decide which one n8n should own.

02

Scope

One workflow, one scope document, one price. No hourly billing. You know exactly what you are getting before I start.

03

Build

2 to 3 days of focused build on your self-hosted VPS. Every node named, every error handled, versioned from commit one.

04

Handover

Written doc, Loom walkthrough, source JSON in your repo, 14-day tweak window. Your team owns it after that.

Start with the audit → →
07 · Workflows in the wild

Every workflow below is running on a real client right now.

Four featured clients. A sample of anonymized work below. Every workflow is in active use.

Featured 01 · CRM cleanup & resetCRM reset engine · pipeline truth restored
For founder-led SMEs · HubSpot · Pipedrive · GoHighLevel

The fastest way to fix the system that turns leads into sales.

Most CRM debt looks the same: stale pipelines, fragmented properties, half-finished automations, reports nobody trusts. We tear it down to the lifecycle, rebuild around the deals you actually close, and hand back a system your team will use without supervision.

01 · Lifecycle audit
Stage-by-stage walkthrough of where deals slow down, where reps go off-script, and where leads die. We map the real pipeline against the one in the CRM and quantify the gap.
02 · Property + automation rebuild
A clean property model and lean automation set that fits how your business actually runs. No bolt-on fields, no zombie workflows, no "we tried that and turned it off."
03 · Reporting layer
A weekly revenue dashboard that tells the truth: pipeline value, conversion at every stage, deal velocity, source attribution. The numbers your leadership team should already have.
04 · Team handover
Loom walkthroughs, written SOPs, and a 30-day office-hours window so the rebuild lands. We do not leave you with a clever build nobody owns.
HubSpotPipedriveGoHighLeveln8nClaudeNotionSlackGoogle SheetsLinkedIn
LQ
Lock & Quay · Revenue systems teamLondon · worldwide · lockandquay.com
Days
Audit to working pipeline
3
CRMs we operate inside
1
Source of truth for revenue
Featured 02 · pipeline redesignPipeline redesign · turn lead activity into closed revenue
For real estate, education, and B2B brands with leaky funnels

A pipeline that closes deals instead of collecting them.

Most pipelines were designed for activity, not outcomes. We redesign yours around the moments that actually move money: qualification, hand-off, follow-up, decision. Then we wire the automation that keeps it running when nobody is watching.

01 · Lead routing
Inbound and outbound leads land in the right rep's queue inside fifteen minutes. SLA timers visible to leadership. No more "did you ever follow up with..."
02 · Follow-up cadence
Multi-touch sequences that respect the offer. SMS, email, LinkedIn, call task — whatever the deal type warrants. Reps execute, the system reminds, the data writes itself back to the CRM.
03 · Hand-off & ops automations
Closed-won triggers onboarding, contracts, payment, and project setup automatically. The deal doesn't sit in someone's inbox waiting for a manual kickoff.
HubSpotGoHighLeveln8nClaudeNotionTwilioSlackCalendly
LQ
Lock & Quay · Revenue systems teamLondon · worldwide · lockandquay.com
<15m
Inbound lead response SLA
5–7
Follow-up touches automated
1
Owner per pipeline stage
Featured 03 · pay-per-leadPay-Per-Lead engine · owned lead generation at scale
Owned lead generation · we generate, you buy, you close

Owned lead generation, sold to qualified buyers.

We generate leads through outbound, cold calling, paid acquisition, and buyer relationships, then sell them to operators who can close. You only pay for what converts. Volatile in the short term, scalable in the long term — and the lane Lock & Quay is doubling down on.

01 · Buyer matching
We onboard verticals where we can produce volume reliably — real estate motivated sellers, education enrolments, regulated-services lead types. Each buyer gets a defined ICP and a price per delivered lead.
02 · Acquisition stack
Outbound, cold calling, paid media, and partnerships running in parallel. Whichever channel fills the lead spec for the buyer that month is the one that wins the spend.
03 · Quality + delivery
Every lead is qualified before it ships. Buyers see source, intent, contact attempts, and qualification notes. Bad leads bounce, the system learns, the next batch is cleaner.
ApolloClayn8nGoHighLevelLinkedInMetaGoogle AdsTwilioNotion
LQ
Lock & Quay · Lead generation teamLondon · worldwide · lockandquay.com
Per lead
You only pay for delivery
3+
Verticals live · expanding
24h
Buyer-side response window
Featured 04 · reporting that tells the truthReporting engine · weekly revenue dashboards that surface reality
Weekly dashboards leadership actually opens

Reporting your leadership team will read on Monday morning.

Most dashboards die on the second week. We build reporting your team actually opens — short, narrated, weekly, with the three to five numbers that matter for the decisions you make. The rest goes in the appendix.

01 · Source ingestion
CRM, ad platforms, billing, calendar, and call data piped into one place via n8n. Every metric has one canonical source. No more "which dashboard is right?"
02 · Narrated weekly recap
A weekly digest that explains the numbers in plain English: what moved, why, what to do next. AI drafts it from the data, a human signs it off, leadership reads it in two minutes.
03 · Decision dashboards
A small set of decision-grade boards — pipeline, cash, capacity, source attribution. The boards your leadership team needs for Monday standup, not a sprawl of vanity charts.
n8nClaudeSupabaseGoogle SheetsHubSpotGoHighLevelNotionSlack
LQ
Lock & Quay · Revenue systems teamLondon · worldwide · lockandquay.com
Weekly
Narrated revenue digest
3–5
Decision-grade boards
1
Canonical metric source
Cybersecurity firm

Outbound system for a cybersecurity buyer ICP

Research plus qualification pipeline for an enterprise security sales motion. Claude scores against a technical buyer persona, Smartlead handles delivery, replies routed back into the CRM. Client name withheld on purpose.

Live outbound · enterprise buyer ICP
Executive coaching practice

4-message outreach sequence for a C-suite ICP

Rebuilt the outreach pipeline for a C-suite performance buyer ICP. Qualification agent scores against a specific persona. Copywriter locked to the coach's brand voice. Four-message architecture: anticipation, anticipation, workshop invite, breakup with scorecard.

First cohort filled in 4 weeks
Multi-tenant SaaS

Operator routing engine with GPS + SMS

n8n orchestrates dispatch using GPS telemetry, vendor capacity, and order priority pulled from Supabase. Twilio sends SMS. Multi-tenant architecture isolates each operator's data. Three apps (customer, vendor, admin) on one backend.

Multi-tenant · 3 apps · 1 backend
Content studio (own brand)

3-branch content generation from one webhook

Single webhook fans into three parallel branches: infographic, meme, carousel. Each fetches its own system prompt from a database at runtime. Gemini generates. Headless Puppeteer renders. Drive link written back to the originating row. Zero hardcoded prompts.

3 content types · 1 trigger
Agency ops · UK

GHL appointment webhook with real-time enrichment

GoHighLevel appointment events hit an n8n webhook in real time. Contact data is enriched, routed to the correct outreach sequence, and synced back to GHL with an updated pipeline stage. Zero manual handoffs between booking and follow-up.

0 manual handoffs
Internal · agency

Copywriter that rewrites itself from feedback

Two-workflow system. Workflow 1 reads feedback rows from Google Sheets and rewrites the AI system prompt stored in Google Docs using Claude. Workflow 2 fetches the latest prompt from Google Docs at runtime before every generation run. Quality improves every feedback cycle without touching the workflow.

Self-optimising loop
Book the audit → →
09 · Clients on record

What the workflows actually changed.

“They rebuilt our pipeline from scratch. Every lead gets routed, qualified, and followed up automatically — and the reporting finally tells us where deals are getting stuck.”

BD
B2B founder · Founder · regulated servicesUK · 18 reps · HubSpot operator

“We had three CRMs and none of them agreed. Lock & Quay collapsed it into one source of truth in three weeks. The team actually opens the dashboard now.”

RE
Real-estate operator · COO · property investmentLondon · multi-brand portfolio
Book the audit → →
10 · The offer

The One-Workflow Build.

One package. One workflow shipped in 2 to 3 days. Your team owns it after handover. It runs at your infrastructure cost, forever.

What you get8 outcomes
From-scratch agency quote
$12,000
~80 hours at $150/h. What a freelance consultant quotes to build this from zero.
Your investment
Confirmed on scope call
One workflow, one fee, one handover.
Time to live
2 to 3 days
From audit call to live workflow.
Book the audit → →

No pitch · You keep the scope notes either way · 30 minutes

11 · Why we build this

We have run the agency floor. That is why we build this.

Lock & Quay started as the operating layer behind a full-service marketing team. The only way we kept quality high while scaling was to automate everything that did not need a human. This studio is the pattern, packaged.

The work reaches teams across sectors — agencies, founder-led brands, professional services, e-commerce, internal ops at growth-stage companies. The common thread is not industry. It is an operator who can describe a repetitive task clearly and wants it gone by the end of the week.

We ship workflows every week. Most clients we do not name because the automation is the quiet part of their stack and they prefer it that way. The proof is the cadence, not the logos.

We do not sell automation hours. We sell the workflow that is already done.

Lock & Quay · automation studio · agency-grade · ships weekly

Talk through yours → →
11b · Chapters from the n8n journey

Six moments I learned the craft in public.

The looms below were shared with real clients at real moments in real builds. They are not polished marketing reels. They are the same videos your team would receive if you hired me today. One per chapter.

Chapter 01Lock and Quay· 2024

Sharing architecture without a call to action.

LQArchitecturen8n

Nandesh’s notes

Sent to the LQ founder to stay on the same page after a round of structural changes. Sometimes the best loom is the one that expects nothing back.

Chapter 02Reliability· 2024

The backup quietly outperformed the primary.

ReliabilityTestingBackup-first

Nandesh’s notes

Seamless, immediate, 0% error rate across 23 tests. The moment I learned that the just-in-case workflow is sometimes the one worth shipping first.

Chapter 03Stack decisions· 2024

Moving the qualification agent off Clay.

Clay to n8nOpenAIPerplexity

Nandesh’s notes

Prompt editing and injection moved into the n8n outbound workflow. The agent now runs on OpenAI plus Perplexity against the client's own credentials. Less vendor lock-in, cleaner handover.

Takeaway: every public-facing automation in my work has a private loom behind it. Real clients. Real moments. Real handovers. That is the deliverable.
12 · Questions

Everything you want to know.

Ask it on a 30-min call → →
13 · If nothing changes

Another quarter of copy-pasting between tabs. Another hire whose first week is watching someone do the same manual sequence for the fourth time that day.

Your outreach is still being sent by hand or by Zapier nobody understands.

Your meetings end and the follow-up does not exist until someone remembers three days later.

Your team still asks in Slack where the latest version of the template lives.

The cost of doing nothing compounds. Every week it compounds.

Fix it in 3 days → →

30-min call · No pitch · You keep the notes

14 · 3 days from now

Your team runs one workflow they cannot remember setting up. It just works.

The lead comes in, gets researched, gets qualified, gets messaged before anyone on your team sees it.

The meeting ends, transcripts land in your task manager, tasks land in ClickUp, a summary lands in your inbox.

Every Monday morning, the three recurring tasks that used to take Monday morning are already done by the time you log in.

You get your hour back. So does everyone else. Every week. Forever.

Start the 30-minute conversation → →See the workflows again
Next step

One workflow audit. Free. 30 minutes. No pitch.

I look at your current stack and tell you which recurring task is the best candidate for automation, whether or not you ever hire me. You keep the scope notes either way.

Book the audit → →